Loyalty programs and store gift cards are a core part of any comprehensive customer relationship strategy. They’re designed to do one thing – reward shoppers, and our Loyalty Card offer helps retailers do exactly that. eCard Solutions will work alongside your company to develop a program that best suits your business objectives and your customers.
Retail loyalty programs evolved when progressive retailers recognized that without a “customer identification tool,” they were unable to recognize individual customers and reward them for desired behavior.
The main advantage of loyalty programs is their adaptability. Whether you are a local entrepreneur or a national chain, our loyalty programs are developed around specific solutions for your business needs, meaning our individual programs are suitable for consumers, small businesses and large companies alike.
Program positioning
Program differentiation starts with the positioning of your program. Most programs don’t have one – hence why so many programs look and act the same. The team at eCard Solutions thrive on working alongside your in-house brand experts or if need be, can recruit outside experts to help you define the position of your loyalty program.
Similar to a wider brand position, a loyalty program positioning drives everything from how it looks, how it speaks and what it offers it terms of rewards. What do you stand for? How will the loyalty program fit in with your brand strategy? Together we’ll pinpoint the best positioning for your program, before we start developing the mechanics.
At eCard Solutions we prefer to work as part of a team to develop a comprehensive loyalty system. From research, to planning, strategy, and design at the start of the project, to on-going consumer marketing and program evaluation after launch, we’re happy to work with your experts or bring in our own resources.
Customer loyalty
Market research has proven that gaining new customers is a far more costly activity than maintaining current customers. Hence, entrepreneurs put a lot of emphasis upon relationships with customers. Loyalty programs have recently become one of the most popular methods for maintaining customers.
What are the reasons for their steady appeal? First and foremost, they are very effective. A well-designed loyalty program can nurture true customer attachment at an affordable price.
The idea behind loyalty programs is simple. The customer purchases products or services and receives a bonus: it may be a prize, a gift or a discount. Subsequent purchases and granted discounts along with great customer service attach the customer to the company and, more importantly, increase the brand awareness. Your company will also enjoy benefits like improved profits and loyal new customers.
